SAM
BIEBAUT
Senior Management Consultant
SAM BIEBAUT PROFILE
Sam has over 9 years of professional experience of which 6 years as project manager (waterfall and agile), business analyst or strategy developer. His
expertise lies in understanding and quantifying business objectives, developing a structured and coherent implementation strategy and executing
said strategy. The focus of his experience and interests lies in understanding the end-user and how the product will be used.
As consultant, Sam is pro-active and specialised in digital solutions, data driven projects and user experience. He maintains a structured approach
and an appreciation for contextualised & coherent projects and marketing strategies, making sure they are future proof. With an academic
background in computer science, Sam can translate business needs into clear IT requirements. Moreover, thanks to his master’s degree in political
science, he is especially proficient in social or EU related projects, whether they are digital in nature or not
SKILLS PROJECTS
Project management
Business and
functional analysis
Design Thinking
(through MIRO)
Scrum epic/story
development
Use case analysis
Data driven projects
Translate business
needs into IT
requirements
Concept development
as value proposition
architect
(digital) Customer
journey and Ux design
Customer journey
analysis and testing
Gamification and
retention
Overseeing and
managing agile
implementation
Project maturity
analysis
Stakeholder
management
Writing testing
scenario’s
Team leader
Event management
Development of
structured and
contextualised
communication
strategies
Marketing
Public Affairs
Process optimisation
•Epic Owner for chat-robot capabilities
•Development of a new CSR finance
product
•Knowledge & Issue management and
process optimisation
•Creation of a new saving account
•Analysing required digital changes to
comply with new NBB Mortgage
directives
•Communication, marketing and
personalisation of loyalty program
•Concept development and execution of a
news-media platform
•Department responsible and IT Migration
infrastructure project manager
•Event management and communication
consultancy around circular economy
and biodiversity
EXPERIENCE
9 Years
EDUCATION
Certified Scrum Product Owner
Vrije Universiteit Brussel
MA Political Science (Magna Cum
Laude)
Erasmushogeschool Brussel
BA Computer Science
TOOLS & METHODOLOGIES
•MS Office
•Visio and io.draw
•Jira
•Confluence
•IBM Cognos
•Power BI
•Adobe Creative
Suit
•WordPress (CMS)
•Google analytics
•Design Thinking
•Waterfall
•Agile
•Digital Channels
•Academic
Research
210/10/2023
CONTACT
S.Biebaut@gmail.com
LOCATION
Schaarbeek, Brussels
SAM BIEBAUT
As Epic Owner on the KBC Kate Train, I was responsible for adding capabilities to the in-app chat-robot, KATE. For most part, this centred around traditional
project management tasks where I was end to end responsible for the successful implementation and launch of the project. Compared to other roles, a
significant part of this mission dealt with stakeholder engagement, confirming their ability to execute and ensuring the correct implementation of the project
at hand. It became especially important during development phase when multiple departments had to work together.
This function also entailed a thorough implementation of the Agile ‘design thinking’ process in which project were conceptualised based upon the needs and
issues that clients had to deal with.
RESPONSIBILITIES
•Organising ‘Design Thinking’ sessions to conceptualise the client’s need into a potential concrete solution
•Presenting the proposed and final solution to a board of directors and defend and explain where
necessary
•Engage operational (data, testing, release, backend) as well as supportive stakeholders (other
departments related to the project I was building, such as ‘saving accounts’, ‘customer handling’,
‘payments’)
•Find solutions to structural problems and escalate if necessary
•Work closely together with developer if project finds itself blocked and engage stakeholders until the
issue has been found and dealt with
•Oversee syncing and status meetings to make sure the project continues according to schedule
•Perform minor administrative tasks to support Product Owner
•Follow up on Project’s bureaucracy in Jira, Confluence, Teams and Sharepoint
•Give monthly status updates on all projects
•Have a flawless understanding of the project including risks, evolution, technical implementation, KPI’s,
stakeholders, ability to execute
TOOLS
•Jira
•Confluence
•Miro/mural
METHODOLOGY & SKILLS
•SAFe Agile
•Design Thinking
•Project management
•Stakeholder engagement
•Retro planning
•Data management
•Defining KPI and following up
on SLA
CLIENT
KBC
PERIOD
10/2021 –Present
SECTOR
FINANCE
ROLE
PROJECT MANAGER
EXPERIENCE
310/10/2023
SAM BIEBAUT
As knowledge and issue manager at the justice department, I supported a team of 25 members with process issues and questions. I was responsible for
finding solutions to their obstacles, escalate these with the correct people and make changes in the process description if needed. I was also responsible for
creating a centralised knowledge platform in confluence where team members could share information, consult reports & SOP’s, find information, and
interact with the team. I also pro-actively created a Power BI dashboard, collecting data from a Siebel environment to better detect issues and report on my
team’s achievements.
RESPONSIBILITIES
•Designing and populating the team’s confluence page
•Collecting data from csv files, importing those in Power BI and building a dashboard
•Identifying different data flags in the process flow, and writing monitoring requirements for each flags
(threshold, frequency, timing, alert level, …)
•Having weekly meetings with the team to understand and solve the issues they encounter
•Updating Standard Operating Procedures (SOP –a detailed description of a process) and educate team
on these updates
•Identifying process dead-ends, and resolving these (both technical, administrative and bureaucratic
issues)
•Communicate recurring issues or process problems to FOD Justice contact person in weekly meetings,
and follow these up
•Follow up on issues and process changes
•Escalate these issues if needed
•Describe high level processes
•Define new KPI’s
•Create a new reporting structure in confluence to follow-up on the performance of the team
•Work closely together with the process team when processes need to be changed or when issues occur
•Give training and workshops to the team on various subjects if the need arises (confluence, jira, internal
tools)
TOOLS
•Jira
•Confluence
•Power BI
•Siebel
METHODOLOGY & SKILLS
•Agile knowledge management
•Team management
•Process management
•Data management
•Defining KPI and following up
on SLA
•Stakeholder management
CLIENT
FOD JUSTITIE
PERIOD
02/2021 –10/2021
SECTOR
GOVERNMENT
ROLE
PROCESS & TEAM
MANAGER
EXPERIENCE
410/10/2023
SAM BIEBAUT
As project manager/business analyst, I was responsible for analysing the business requirements and identifying the needed functionalities for an in-house
task and file management tool, with the aim to increase customer satisfaction and pre-empt customer needs. I implemented this project in an Agile
environment where I created the necessary stories and epics. I followed up these stories, take care of stakeholder management, propose solutions, define
KPI’s and present the project when required. Together with the scrum master, I led the refinement and planning sessions. I also proposed ‘design thinking’ as
an alternative method to analyse business requirements
•Analysing business requirements of several different projects (one large and several smaller ones)
•Get in touch with the appropriate stakeholders to clarify and specify business requirements
•Work with User Experience developers on a solution that satisfies business requirements
•Translate this user experience in a a fleshed-out user interface
•Validate user interface with stakeholders and product owner
•Make a technical front and back-end analysis with developers, and verify that data flow is correct
•Lead the sprint retrospective, planning and refinement sessions
•Create the necessary epics, stories and acceptance criteria to realise project
•Create a retro planning and critical path for the different stories
•Follow up on stories
•update testing scenarios and create new ones for new functionalities and features
•extensive bug reporting on already in-development projects
TOOLS
•Jira
•Confluence
METHODOLOGY & SKILLS
•Agile (Spotify)
•Business analyst
•Functional analyst
•Project management
•Data management
•Stakeholder management
CLIENT
KEYTRADE BANK
PERIOD
06/2020 –01/2021
SECTOR
FINANCE
ROLE
PROJECT MANAGER &
BUSINESS ANALYST
EXPERIENCE
510/10/2023
RESPONSIBILITIES
SAM BIEBAUT
As consultant working for a cabinet active in finance, I was part of a team developing a product regarding Corporate Social responsibility. Our focus was on
green bonds, principles for responsible investment and the united nations global impact. We analysed the market, identified the importance off CSR for the
finance industry and indicated the added value we could bring to our clients.
•Analysing existing Corporate Social Responsible finance products on the market
•Organise meetings with Paris to tune this product across the whole organisation
•Research multiple different CSR measures taken in the finance industry
•Centralise data related to CSR and how it can benefit the finance industry
•Compile a ready-made product with articles, presentations, concrete steps and publicity
TOOLS
•Office
METHODOLOGY & SKILLS
•Market research
•Writing commercial offer
CLIENT
INTERNAL (Initio)
PERIOD
02/2020 –05/2020
SECTOR
FINANCE
ROLE
BUSINESS DEVELOPER
EXPERIENCE
610/10/2023
RESPONSIBILITIES
SAM BIEBAUT
The National Bank of Belgium (NBB) has released a new directive that limits the volume of risky mortgages. As business analyst, it was my responsibility to
analyse the changes that needed to be implemented in the client’s online mortgage simulation, the mortgage documentation and NBB reporting to comply
with these new directives. I was to spend special attention to the customer journey.
•Analysing and mapping current end to end mortgage simulation
•Understanding applied definitions, formula’s and variables and how the new regulation will change them
•Identifying where changes will need to be applied in the current online mortgage simulation to be able
to comply with the new directives
•Identifying focus points in the flow where calculations are applied, and limitations will need to be
enforced
•Create multiple user-stories in an Agile environment that include copy, interface design, user experience,
dataflow, and information processing
•Pro-active make contact with the NBB to clear out any uncertainties in relation to this new directive (no
assumptions)
TOOLS
•Office
•Jira
•Confluence
•Photoshop
METHODOLOGY & SKILLS
•Agile
•Business analyst
•Functional analyst
•Project management
•Marketing
•Regulation analysis
•UI design
•Customer journey analysis
•Data management
•Stakeholder management
CLIENT
KEYTRADE BANK
PERIOD
11/2019 –01/2020
SECTOR
FINANCE
ROLE
PROJECT MANAGER &
BUSINESS ANALYST
EXPERIENCE
710/10/2023
RESPONSIBILITIES
SAM BIEBAUT
With the departure of the previous IT department manager, I was brought in as IT-team leader and project manager. The main project was migrating the IT
infrastructure of one Business unit to a larger one. I had a small team to assist me. Besides the migration project I was also responsible for “keeping the lights
on” regarding IT needs at my business unit, which included investments to remedy direct and immense risks, change teammembers, streamline budget and
integrate IT system on the global SUEZ network.
•Talking point between upper management and IT-team
•Analysing IT infrastructure weak points, propose and present necessary investments to remedy it
•Analyse and describe project scope of migration in a project document file
•Identify different project stakeholder, attention points, and open questions
•Create a detailed retroplanning for the migration
•Make a cost benefit analysis of the project. Conclude that the costs far outweigh the advantages and
propose a more rigorous decision-making process regarding the migration
•Analyse department’s budget and propose changes to increase transparency and decrease costs
•Highlight regulatory deficiencies and risks and propose and implement action to remedy this
•Analyse department’s requirements, select and engage new 1st line support team-member
•Improve the team’s environment to increase morale and job satisfaction
•Create a better understanding between IT team and upper-management
TOOLS
•Office
•IBM Cognos
•Power BI
•Microsoft Projects
METHODOLOGY & SKILLS
•Project management
•Team management
•Stakeholder management
•Analyse offers
•Budget management and
improvement
•IT infrastructure
management
•Data management
CLIENT
SUEZ
PERIOD
01/2019 –10/2019
SECTOR
ENVIRONMENT
ROLE
PROJECT MANAGER &
TEAM LEADER
EXPERIENCE
810/10/2023
RESPONSIBILITIES
SAM BIEBAUT
As project manager in the marketing department, my mission was to analyse the current retention program and develop a new gamifying dimension as well
as oversee and launch an anniversary campaign. Through centralising data, I was to include new features, expand on the loyalty program and add the
necessary background information (website, FAQ, graphics, texts). In addition, I implemented a number of smaller marketing campaigns.
•Supervise, coordinate and organise the 2 year anniversary campaign
•Define new KPI’s and brief on Post Mortem report for 2 Year campaign to analyse and present success
and issues of campaign
•Rethink data-management of project with external development team
•Analyse maturity of the gamification project, coordinate solutions for various issues and define a new
greatly enlarged scope
•Define requirement to various developers to solve issues, change project and enlarge scope
•Brief different operational partners (com, copywriters, web, data, app, email, social media)
•Supervise immigration/data maintenance of loyalty platform and coordinate the subsequent technical
issue solutions
•Launch project
•Pro-actively organise meeting with HQ in Paris to rethink digital app platform, to improve customer
journey, campaigning possibilities, (design thinking)
TOOLS
•Office
•IBM Cognos
•Power BI
•Microsoft Projects
METHODOLOGY & SKILLS
•Project management
•Team management
•Stakeholder management
•Analysing commercial
offers
•Budget management and
improvement
•IT infrastructure
management
•Data management
CLIENT
ORANGE
PERIOD
04/2018 –10/2018
SECTOR
TELECOM
ROLE
PROJECT MANAGER
EXPERIENCE
910/10/2023
RESPONSIBILITIES
SAM BIEBAUT
My main responsibilities as product manager was to develop a new saving account, analyse the saving-account market and make an analysis of the costs and
how to mitigate these by implementing restrictions. I proposed marketing possibilities for this new account. I assisted in the finalisation of a new pension
fund and market it and do extensive market research in structured investment products.
•Market analysis of saving accounts products in Belgium
•Concept development of new saving account
•Extensive data analysis of the bank’s saving products
•Making forecasts on product evolution and global ‘Assets under Management’ evolution
•Write out scenario’s and present those to different stakeholders
•Follow up on the change requests and meet different stakeholders
•Review marketing presentation, and optimise them
•Propose ‘digital content strategy’ around new saving account (emphasis on sustainable)
•Do monthly market research on the competition’s structured investment products
•Review marketing language in relation to pension fund
TOOLS
•Office
METHODOLOGY & SKILLS
•Product Management
•Market Research
•Marketing
•Stakeholder management
•Analysing commercial
offers
CLIENT
BPOST BANK
PERIOD
02/2018 –04/2018
SECTOR
FINANCE
ROLE
PRODUCT OWNER
EXPERIENCE
1010/10/2023
RESPONSIBILITIES
SAM BIEBAUT
My role as Public Affairs consultant mainly centred around communication, monitoring and outreach. I was also responsible for the organisation and
coordination of a large event centred on the circular economy, as well as research on the ‘energy for all’ EU package. In this capacity, I worked with Wytze
Russchen and Neelie Kroes.
•Write roadmap for events and report to partners on the event’s roadmap
•Collect an event-specific network
•Create a digital space for the event (for marketing and visibility purposes)
•Follow up on invitations to European Parliament and Commission
•Intervene and offer timely solutions when problems arise on the client’s side
•Organise business lunches and meetings
•Write out a marketing invitation strategy for events
•Report to clients weekly on the event’s proceedings
•Contact stakeholder for clients
TOOLS
•Office
METHODOLOGY & SKILLS
•Product development
•EU law research
•Event management
•Monitoring
•Commission and
Parliament outreach
•Business outreach
•Marketing events
CLIENT
VARIOUS
PERIOD
12/2016 –01/2018
SECTOR
EU PUBLIC AFFAIRS
ROLE
COMMUNICATION
EXPERIENCE
1110/10/2023
RESPONSIBILITIES
SAM BIEBAUT
As Project Manager for The Globe I was responsible for defining the business requirements, maintain contact with the different stakeholders (development
team, User interface designers, Data managers), write the project scope document and guard the retroplanning as well as do marketing research. I was the
contact points between management and the developers and often sat down to review business requirements and propose my own ideas and solutions
•Market analysis of Journalistic platforms
•Assist in concept development
•Follow up on UX design and verify compliance with feature map
•Review business and financial plan with experts
•Write out digital marketing strategy
•Test concept
•Write out target audience; and single user testing scenario’s
•Test out the business canvas model
•Develop a n hypothetical ‘minimum viable product’
TOOLS
•Office
METHODOLOGY & SKILLS
•Project management
•Product management
•Customer journey analysis
•User interface design
•News media research
•Market Research
•Marketing
•Stakeholder management
CLIENT
THE GLOBE
PERIOD
04/2014 –10/2016
SECTOR
MEDIA
ROLE
PROJECT MANAGER
EXPERIENCE
1210/10/2023
RESPONSIBILITIES
SAM BIEBAUT
For a large financial institution that is responsible for numerous financial products, I was active in the department taking care of leasing cars. My unit was
transitioning to new software, and I played a supportive role during this transition. Moreover, with my knowledge of computer science, I pro-actively
proposed changes in their processes to avoid human errors and increase quickness.
•Handled contracts
•Handled client’s request in relation to their credit situation
•Structured a client’s financial situation in relation to his/her lease
•Analysed client’s financial situation in relation to expanding their contract
•Pro-actively proposed VBA process optimisation
•Gave general administrative support for clients
TOOLS
•Office
•Access
•Internal database
METHODOLOGY & SKILLS
•Customer outreach
•Marketing
•Process analysis
•Administrative support
CLIENT
BNP PARIBAS FORTIS
PERIOD
01/2014 –04/2014
SECTOR
FINANCE
ROLE
CONTRACT
ADMINISTRATOR
01
EXPERIENCE
10/10/2023
RESPONSIBILITIES
